Cultural Marketing Communications and Urban Reach Public Relations is an integrated marketing communications consultancy specializing in niche strategic marketing to reach businesses, consumers in both the general and multicultural, urban, ethnic markets and new age segments. We focus on your customers and how to effectively reach them by understanding consumer behavior.  Consumer behavior requires understanding the psychographics of why people buy and what they choose one product over another.  The experience that a consumer takes with them during the purchase of your product or its use can make the difference between your product and company being considered exceptional or "just there."

Our MarCom services  includes research and analysis, developing strategic marketing objectives and and implementation plans, and providing strategic counsel to management.  Our capabilities include marketing strategy, public and media relations, promotions, event sponsorship, developing community relations that build brand awareness and equity, consumer behavior, advertising and other creatives.  These services also include developing appropriate media content for websites, press releases, press kit content and other creatives.  Internet marketing employing online public relations and search engine optimization strategies. 

For our urban and ethnic segments, marketing strategy requires both an understanding of in-culture nuances and lifestyle of the groups of people that a business is trying to reach.  Urban marketing also pertains to many niche markets best found in urban, metropolitan environments.  For all clients, marketing strategy is considered a customized assessment based on their actual business, industry and market profiles.  We do not work from 'templates'  because we believe that each client is unique.