Public Relations and Marketing to Asian Pacific American Consumers

Marketing and Public Relations reach to Asian Americans requires knowing which segment of the market your firm is trying to reach.  While Asian immigrants are generally best reached through in-language media, other  Asian Americans are effectively reached by marketing to them in English but in culture.  Native born Asian Americans have been contributing members of US society and culture since the 1800s, and reaching these older generations is not done through in-language marketing.  Our marketing case studies discuss solutions for reaching one of the nation's fastest growing populations.  Whether you are Asian Pacific American seeking to market to other Asian Americans,  or you are a company interested in increasing sales revenues and want to reach this fast growing and youthful market, Cultural Marketing Communications can help you.

Why is marketing to Asian Americans important for your business?  Did you know that according to the year 2000 Census Bureau estimates, Asian Americans and Pacific Islanders in the United States are generally better educated, and more likely to fall into upper income brackets than the average American?  According to the recent Census, Asian Americans and Pacific Islanders had a median income of $55,521 as compared to $42,148 for all races.

Asian Americans will account for the fastest increase in buying power from 1990 to 2007, at 287 percent.  This level of growth is substantially greater than increases projected for the US as a whole (131 percent). 

Asian Americans as a group are better educated than the average Americans, and therefore Asians hold many top level jobs in management or professional specialties.  The Asian population is growing more rapidly than the total population, also in part due to immigration.