Asian American Consumers and Technology

Asian Americans are the most wired in the USA.  As a rule, Asian-American users are generally younger, more experienced, and more likely to access online news and other information than other groups:  e.g., 68% usage for school research, compared to 51% for white users.

 

A 2001 study released by the Pew Internet & American Life Project on Asian Americans and the Internet found that “fully 75% of Asian-Americans have gone online at one time or another.”  Fast forward to 2007 and the numbers from InterTrend survey indicated that nation-wide, 90% of Asian Americans are online. The InterTrend survey involved a substantial number of non-English speaking users, which makes the Asian American segment unique because typically it is the primarily English speaking demographic that uses online technologies over the immigrant population for whom English is not their first language.

 

Cybercitizen demographics

The 2001 Pew Study found that online adult internet users came from these demographic groups:

	58% White
	50% of English speaking Hispanics
	43% of African Americans
	75% Asian Americans

By 2009 these numbers would be far higher for all groups involved.  For overall Internet usage, refer to the section on this website under Services / Internet Marketing.

 

Potential reasons

Education - Asian Americans that were online had higher levels of education and income that correlated with access to the Internet.

 

Frequency of daily usage

Asian-Americans are frequent Internet users.   Fully 70% of Asian- American users go online on a typical day. This is significantly higher than any other group, the next highest being online whites, 58% of whom log on during an average day. Of the total American population on the Internet, just over half logs onto the Internet daily.

 

As early adopters, Asian Asian-Americans have also been online longer than their peers.

80% have been online for over 2 years

over 50% have more than 3 years of online experience.

About 78% of Asians use a computer, which represents over 6 million people. This is a much higher proportion of computer users than the 65% of white, the 55% of African-American, and the 63% of Hispanic adults who say they use computers.

Behavioral usage

Unlike occasional Internet users who go online infrequently, when Asian Americans log into the internet, they stay online longer, staying connected for longer durations than anyone else.  Of this group, about 15% spend four or more hours connected.

 

Technology Integration

Asian-Americans have integrated the Internet as a integral part of their daily lives, using the Internet for everything from doing research, e-commerce purchases, research related to major life activities, or for fun.

On the Internet

On December 13,  2001, the Pew Research Center released a study indicating that Asian Americans are the most wired in the USA.  Behavioral aspects indicate that Asian American users have made the Internet an integral part of their daily lives, and are far more likely to use  the Internet on a daily basis than ANY other ethnic or non-ethnic group.  As a rule, Asian-American users are generally younger, more experienced, and more likely to access online news and other information than other groups:  e.g., 68% usage for school research, compared to 51% for white users.