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Asian American Consumers and
Technology
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Asian
Americans are the most wired in the USA. As a
rule, Asian-American users are generally younger, more
experienced, and more likely to access online news and other
information than other groups: e.g., 68% usage
for school research, compared to 51% for white users.
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A study released by the Pew Internet & American
Life Project on Asian Americans and the Internet found that “fully 75% of
Asian-Americans have gone online at one time or another.” The number
of Asian American internet users is estimated at over 5 million, which is a
higher online proportion than whites (58%), which is the second largest
percentage group of internet users.
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Cybercitizen demographics
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The study found that online adult internet users
came from these demographic groups:
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58% White
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50% of English speaking Hispanics |
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43% of African Americans |
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75%
Asian Americans |
- Potential reasons
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Education - Asian Americans that were online had
higher levels of education and income that correlated with access to the
Internet.
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- Frequency of daily usage
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Asian-Americans are frequent Internet users. Fully 70% of Asian- American
users go online on a typical day. This is significantly higher than any
other group, the next highest being online whites, 58% of whom log on during
an average day. Of the total American population on the Internet, just over
half logs onto the Internet daily.
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As early adopters,
Asian Asian-Americans have also been online longer than their peers.
- 80% have
been online for over 2 years
- over 50%
have more than 3 years of online experience.
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About 78% of
Asians use a computer, which represents over 6 million people. This is a
much higher proportion of computer users than the 65% of white, the 55% of
African-American, and the 63% of Hispanic adults who say they use computers.
- Behavioral usage
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Unlike occasional Internet users who go online
infrequently, when Asian Americans log into the internet, they stay online
longer, staying connected for longer durations than anyone else. Of this
group, about 15% spend four or more hours connected.
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Technology Integration
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Asian-Americans have integrated the Internet as a
integral part of their daily lives, using the Internet for everything from doing research, e-commerce purchases, research related
to major life activities, or for fun.
On the Internet
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On
December 13, 2001, the Pew Research Center released a study
indicating that Asian Americans are the most wired in the
USA.
Behavioral aspects indicate that Asian American users have
made the Internet an integral part of their daily lives, and
are far more likely to use the Internet on a daily basis than
ANY other ethnic or non-ethnic group. As a
rule, Asian-American users are generally younger, more
experienced, and more likely to access online news and other
information than other groups: e.g., 68% usage
for school research, compared to 51% for white users.
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