Case Study in Technical Product Usability

 

Problem:

An web developer in the publishing business had created a secondary product for mass marketing.  This product was to reach entry level technology users who could create a website and not be encumbered by website hosting and html issues.  The company had thousands of daily website visitors, but few customers for their new product line.

 

Solution:

Key staff professionals were initially brought in to consult in a tactical area.  A  preliminary software review indicated intrinsic issues with how users were interacting with the technology. 

 

A competitive e-strategy analysis was developed to determine how a key leading competitor in a similar case could provide product usability information, while positioning the client product more favorably.  A usability evaluation was also performed, taking into account the psychographics of the desired target market, to develop recommendations for leveraging the technology while making improvements in usability.

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