Consumer behavior ultimately drives why and how most products and services are purchased. 

Successful businesses know that the customer is central to all their business functions.  In our experience economy, consumers actually define our business, our products and our brands. 

• Consumer behavior studies are anthropological studies involving field work in the commercial arena.  Researchers can go onsite, evaluate cues, observable behavior toward product packaging and displays, assess the "feel" of the store (atmospherics), as well as research the psychographics involved in the purchasing decision.

  • Consumer behavior observational studies evaluate cues, observable behavior toward product packaging, placement and displays.  Observationals also analyze and identify a store's atmospherics and the psychographics involved in the purchasing decision. 

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  • Understanding why your customers shop where they do, and buy what they buy can help you to optimize your success when you go to market.  Consumer behavior is, in a sense, anthropology for business. 

Focus Groups can also be developed that can uncover information about how your customers perceive your products and what they look for when making purchasing decisions for their company.  If this is for a consumer good, product purchasing surveys and questions can be developed to uncover behavioral motivators.  

Website and computer systems usability

Did you know that when evaluating usability studies of Web users, when given specific tasks to perform on a website, users will often only rarely succeed in arriving at the correct solution, or end up close to the solution without knowing it?

• "Close" is not good enough when you are trying to please your customers a technology product or a tangible retail product. 

• We use a combination of user systems analysis, behavioral interaction of users and technology when performing  a function, and making recommendations regarding how this work can be improved.
   
• We also assess competitor programs and software for usability from a non-technical perspective, as well as work process methods.

Businesses, contact us to find out how a  consumer behavior  study can improve your business's profitability.