Website and Technology usability

Consumer Surprises  A consumer behavior evaluation can tell you how your customers are really interacting with your website.  Web usability studies of users frequently reveal that when given specific tasks to perform on a website, they often will rarely succeed in reaching the correct solution, or they will end up close to the solution without knowing it.  Whether you are selling to consumers or businesses, or your products involve technology, "close" is not good enough when you are trying to please your customers. 

Technology behavior assessment has been used to study both  workflow and interactions of people with technology.  This is performed by utilizing user systems analysis, evaluation of behavioral interaction of users and technology when performing  a function, and making recommendations regarding how this work can be improved.  We also assess competitor programs and software for usability from a non-technical perspective, as well as work flow process methods.

Information Architecture involves providing consumers with a website that meets their needs.  Online consumers come to websites to get information quickly and easily.  Because users have different levels of skills and needs, designing a site that addresses both levels of skills as well as understanding how users search for information can make their visit to your website either enjoyable and memorable in a positive way, or in a manner where they will not return.                   

Reduce user confusion! Are your users confused when they use your product?  Are your systems applications  programs current with the way people use technology? 

In the information age, more people are using technology.  As late adopters, they may be motivated to use technology for reasons that differ from early adopters, and may not be as comfortable in it's usage.  Having a usability audit before your products go to market or production can help reduce negative attitudes toward use.