Website and Technology usability

Consumer behavior tells you how customers are interacting with your products.

Consumer Surprises  When evaluating usability studies of Web users, when given specific tasks to perform on a website, users will often only rarely succeed in arriving at the correct solution, or end up close to the solution without knowing it.  Whether you are selling to consumers or businesses, consumer products or technical services, "close" is not good enough when you are trying to please your customers. 

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• Technology behavior assessment has been used to study both  workflow and interactions of people with technology.  This is performed by utilizing user systems analysis, evaluation of behavioral interaction of users and technology when performing  a function, and making recommendations regarding how this work can be improved.  We also assess competitor programs and software for usability from a non-technical perspective, as well as work flow process methods.

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• Information Architecture involves providing consumers with a website that meets their needs.  Online consumers come to websites to get information quickly and easily.  Because users have different levels of skills and needs, designing a site that addresses both levels of skills as well as understanding how users search for information can make their visit to your website either enjoyable and memorable in a positive way, or in a manner where they will not return.                   

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• Reduce user confusion! Are your users confused when they use your product?  Are your systems applications  programs current with the way people use technology? 

  In the information age, more people are using technology.  As late adopters, they may be motivated to use technology for reasons that differ from early adopters, and may not be as comfortable in it's usage.