Marketing to Hispanics and Latinos in-culture.

Hispanics and Latinos have shaped and influenced popular culture in ways from food to entertainment and other aspects of American popular culture.

From burritos, and salsa to high profile Hispanic celebrities including Banderas, Julio Iglesias, Salma Hayek, Marc Anthony, Adam Rodriguez, and Ricky Martin, not to mention J Lo,  Hispanics have become more visible and more recognized as a viable economic consumer group.

Effectively marketing to Latinos and Hispanics goes beyond translating packaging into Spanish, as each market segment has it's own nuances of acculturation and subcultures, as well as generational differences.  English dominant Latinos have their own in-culture subcultures, which also differs from targeting these groups as if they were part of the dominant culture.  Understanding these subtleties can make the difference between effective or ineffective reach and conversion.

Cultural Marketing PR offers tactical effectiveness to reach this market by employing:

• Strategic advertisement placements at neighborhood cultural events
• Client sponsorship of non-profit organizations and businesses
• Branding presence and sponsorship of family and cultural events.