Using Product Placements and Culture to reach Hispanics and Latinos

Latinos/Hispanics have shaped and influenced popular culture in ways from food to entertainment and other aspects of American popular culture.

From burritos, and salsa to high profile Hispanic celebrities including Banderas, Salma Hayek, Marc Anthony, Adam Rodriguez, and Ricky Martin, not to mention J Lo,  Hispanics have become more visible and more recognized as a viable economic consumer group.

Effectively marketing to Latinos and Hispanics goes beyond translating packaging into Spanish, as each market segment has it's own nuances of acculturation and subcultures, as well as generational differences.  English dominant Latinos have their own in-culture subcultures, which also differs from targeting these groups as if they were part of the dominant culture.  Understanding these subtleties can make the difference between effective or ineffective reach and conversion.

Cultural Marketing Communications offers tactical effectiveness to reach this market by employing:

• Strategic advertisement placements at popular culture events
• Client sponsorship of popular culture events
• Product promotion, placement, and integration of products with media, film, television and theatre professionals.

Product Placement and Celebrity Marketing

Do you seek high profile product placement for your company?  Visit our Product Placement services area if you are seeking to develop product associations with Hispanic Celebrities.  Previous shows done by our strategic alliance partner include the Latin Grammy Awards.