Hispanics and technology Internet Usage
In 2001, two
separate research studies were released (Roslow and Cheskin)
that indicated that
Hispanics are utilizing the internet in record numbers and at
a rapid pace. Hispanics have been one of the fastest growing groups to
adapt toward computers and the Internet. In the mid
2000s,
household computer penetration has increased approximately 43%
in the general US population and about 68% among US Hispanics.
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According to the 2000 Cheskin study, they
had found that Hispanics had adopted computer technology much more rapidly
than expected by policy makers who had identified a "digital divide.'
In July, 2001, the Pew Internet and American Life Project
released the results of their study on Hispanics and the Internet, an had
found that fully 50% of Hispanics, aged 18 years and
older, have used the Internet.
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By 2009, these
numbers have greatly changed
In March 2009, a Pew Internet study had found that 84% of Hispanics are
Internet users, and 68% had broadband access, which is a number greater than
that found for White broadband Internet users using traditional Internet
access.
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- Also notable
is that a Pew Internet study conducted in April 2008 indicated that 37% of
Hispanics had broadband at home (compared with an average of 56% at that
time) while the April 2009 survey without the Spanish language option showed
that 68% of English-speaking Hispanics had broadband at home (against the
63% average).
When expanding these numbers to include Wireless and handheld access, 68% of
Hispanic users, versus 54% of White users adopted wireless internet access.
Handheld wireless Hispanic users increased this number to 83%, versus 66% of
White handheld users.
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Age differences About
61% of online Hispanics/Latinos are 34 years or under, in comparison with
37% of white Internet users and 54% of African American online users
in this same age cohort. Online, Latinos
aged 55 years or older only constituted 5% of the online Latin
population, where Whites in this same cohort were 15% of this
population.
Economic differences
About 61% of
online Hispanics/Latinos are 34 years or under, in comparison with 37% of
white Internet users and 54% of African American online users
in this
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49% of new
Hispanic/Latino Internet users live in households with incomes under
$40,000 a year
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Contrary to general market
Internet growth, which involves strong growth within older
American demographics (at least into their 50's), new Hispanic/Latino
Internet users are younger.
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34%,
18-34 years of age
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34%, 25-34 years of
age
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32%,
34 years and older
Educational aspects
Of online
Hispanics/Latinos, 26% have a undergraduate or graduate degree.
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