Integrated Marketing Communications is employed by using integrated marketing communications planning and strategy.  By employing IMC, we deliver to you a comprehensive plan that evaluates the strategic roles of communications media, such as public relations, Internet, and advertising.

IMC takes into account multiple target audiences and opportunities to reach customers at numerous strategic points along the decision process.  Message mapping and communication channel identification for each stage is developed for each target of the segment.

 

This requires a consistent usage of key visuals, that serve as retrieval cues, slogans or tactics that facilitate brand learning and creation of brand knowledge contribute to brand equity in the marketplace.  Relationship building is also crucial, as it creates and interactivity and sense of energy and motion with your company and brand and key publics.

 

Integrated Marketing Communications and Integrated Public Relations

Creates a synergy by using internet marketing, public relations, media relations, promotions, event sponsorship and management, and advertising in together in various concentrations in order to achieve marketing strategy objectives. 

Integrated Marketing Communications and Integrated Public Relations is not equal to Publicity

Publicity is about getting attention, and is a one-way relationship between the client and their target audience.  Integrated Public Relations is a mutual relationship between clients and their stakeholders and target publics, which allows for the development of a long-term consumer relationship and positive experiences.