Cultural
Marketing Communications congratulates Zhen Cosmetics, an industry leader in
providing foundations for women with yellow undertones, in
reaching their 11th year in business
For all the ladies out
there looking for makeup for Asian skin tones and who have not
heard of them, we'd like to introduce Zhen Cosmetics to you.
Unlike larger cosmetics firms that started to address the makeup
and cosmetic needs of women of color after the US Census
identified minorities as being the fastest growing (and more
youthful) population segments, Zhen Cosmetics has been serving
women of color for nearly 10 years!
Many women have similar
color foundation needs not addressed by general market cosmetic
products. These women include: Asian Americans,
Latinas, perso
ns
of mixed race, and Caucasians who do not have pink undertones.
Founder Susan Yee had long ago identified Yellow-based cosmetics
as being the key to providing a more natural look for most of
these women.
Besides an extensive
product line of color foundations, lipsticks and skincare, Zhenbeauty.com
sells unique and fun items for the Asian American gal on the go.
