Our agency mission is to help our clients develop mutual relationships with their customers, which exceeds the old public relations uses of “publicity.”    Publicity was one of the earlier models that was used and its primary function has been to get attention for a client or customer.  Public relations has evolved as a profession that helps clients.  It is a process of coordinated communication to help develop, engage and maintain a creative communication between an organization and its publics. 

The depth and level of client service brings senior leadership to each of our projects, regardless of the program’s scope or size.  Buzz Point Strategy’s relationships with our own clients are to become our client’s marketing partners, so that we are an extension of their own business strategy and marketing department.

How we work:

We work with our clients to develop what becomes your public relations plansbook, which is your marketing communications plan.  This involves defining the objectives of your public relations campaign, identifying the target publics for this plan, identifying tactics, and developing the Implementation Strategy and a timeline.  The Implementation Strategy phase of your campaign involves creating your strategic message, identifying media and communication channels and creative delivery tactics.  Once the plan is completed, we provide our clients with a copy of this plan and begin implementation.  Our clients receive a monthly written report that helps maintain communications, provide an opportunity to ask questions and to see the aspects of your public relations campaign as they unfold. 

Results Oriented Metrics:

When campaign objectives are identified, they are developed so that they are in alignment with your business objectives.  In this way, once the campaign is undertaken, we can measure the success of the campaign as it relates to return on investment for a particular client.  ROI methods are customized for each client, as each business has its own particular needs.  This also gives us an opportunity to continually reassess each aspect of the plan so that business goals and public relations efforts can be continually assessed for effectiveness. 

Client Communications:

At Cultural Marketing and Urban Reach Public Relations, we believe that continual interaction with our clients is crucial for a successful outcome.  We stay in touch by email, mail, by the phone or in person so that our clients know what is happening and how our work is helping them.  Most importantly, while we take our work seriously, we like to have fun and enjoy the work we do and the relationships we have with our clients.