Strategic Public Relations Firm

We provide full service communications services to businesses and organizations of all sizes to meet your needs.  We develop creative outreach programs that engage your customer audience that can be delivered via traditional media channels, the Internet, advertising, events and other creatives.  We work with the general market, niche, ethnic and multicultural markets that include Asian Americans, African Americans, Hispanic and Latinos and First Nation or Native Americans. 

Reputation management is a key aspect of your company and product's relationship with the public.  Most people are less apt to purchase a same or similar product if the company has a negative reputation, and conversely more inclined to purchase a product or shop at a company who has an ethical and positive reputation.  In that manner, your brand and your company's brand name are their "reputation."  It is especially important that your brand or company name continues to evoke positive associations by both the public and key stakeholders. 

Integrated Public Relations is uses Public Relations as the foundation of building brand relationships while integrating other aspects of marketing, which can include advertising, promotions and other creatives.  It begins with the consumer and delivers a clear, consistent message that cuts through an increasingly cluttered commercial landscape.  Public relations is consumer and consumer behavior focused. 

Effective Public relations allows people on the outside of your company to know what is going on and to understand your organization’s goals and values.  Public relations uses strategies and techniques to achieve marketing objectives. 

Strategic Implications of Integrated Public Relations

• It builds community through organizational responsiveness and accountability.
• Helps organizations to be more responsive so changing economic and political environments
• Helps organizations be more responsive to emerging issues.
• Helps organizations pro-actively respond to challenges and opportunities.
• Integrated Public Relations can be measured in relation to business objectives. 

A comprehensive  view of strategic Public Relations includes:

• Identify key stakeholders, including target market
  • Purchase influencers
  • Opinion leaders
  • Secondary or indirect markets
• Target market psychographics research
  • Primary and/or secondary research
  • Buying and consumer behavior aspects of your market
• Marketing or PR Plansbook and campaign creation
• Defining marketing strategy objectives and messaging
• Develop strategic plan for promotions, media relations and other creative execution.
• Develop key Marketing Communications collateral:
  • Company backgrounders
  • Whitepapers
  • Case papers
  • Company management bios
  • AP style press releases
  • PSAs
  • Story development
  • Pitch letters and pitch contacts to appropriate media
• Media relations list development
• Key media relations contact planning
• Event promotions and sponsorship launches.
• Web site development and web site search engine optimization
• Internet marketing

Related activities:

Advertising

Internet Marketing:  blogs